The designer aligning her roots with her art
With beautiful colors and patterns radiating from each piece in her line, the Paris fashion designer known as Cham has certainly carved out her own distinct style. Her “Chamstyle” line has the look of traditional African clothing, which is no coincidence. Cham herself was born in Madagascar, with her roots being traced to India. Her clothing combines each culture together in a beautiful melting pot. “What makes me a unique designer is my ability to advance tradition ethnic clothing and transform them into everyday outfits that both men and women can wear,” She says. “My style has always been eclectic.” Her clothes make her a talented creative, but her willingness to give back to the land that gave her life, is what makes her truly special.
“I realized that merging my sense of fashion and skills in web development was an opportunity for success.”
Cham grew up as the daughter of a costume designer, which definitely played a part in the direction she chose to pursue. Being deeply rooted in fashion at a young age has helped her create, but being educated on the business side has been a key component for her as an entrepreneur. “I realized that merging my sense of fashion and skills in web development was an opportunity for success,” She says. Cham graduated from college in the field and got right to work, building Chamstyle from the ground up into a consistent line.
“The best thing about what I do is enabling people to wear beautiful clothes from noble African textiles.”
What Cham is most proud of though, is sticking to the authentic nature of her roots. Chamstyle is African themed, not just because of its visual aesthetic either. The very fabric of the clothing is produced in the motherland, which helps it’s constituents in the social economic realm. “The best thing about what I do is enabling people to wear beautiful clothes from noble African textiles,” She says. “I purchase my textile from local West African vendors and manufacture the clothing in Madagascar.” Going forward, she hopes to continue to grow and expand her brand as well as centralize the Fair Trade in her fashion. Until then, expect more colorful, gorgeous pieces from this young designer who has proven that Africa is forever in her heart, as well as her art.