Kim Meija: 1st lady of film


High school hoops newest shooter

     The average New York City high school hoops game can be characterized by its flashy players and hostile crowd environment. In the midst of the rowdy, competitive atmosphere though is one female who has become a mainstay in grassroots basketball. Kimberly Meija, a young up and coming videographer has become a prominent figure on the high school scene. With camera in hand, Kim scours through the inner city, in search of its premier teams and players. Her passion to capture moments and create dope content has led her to founding her very own hoops platform, @Fortheculturehoops.


     Although Kim herself was never exactly a basketball player, she still grew up around the game and fell in love at an early age. “Basketball is something that’s in my blood,” Meija says. “Before I was born my dad was playing Professionally Overseas. I would go to famous Streetball tournaments like Rucker Park, Dyckman Park etc. and I was so fascinated by the sport. It was something that excited me.”

“I like to stay in my own lane and came up with my own sense of identity.”

      Instead of waiting around for an opportunity, Kim created her own lane and began working for a sports app and recording videos straight off of her iPhone. Slowly, she began to build a name and reputation around the city as a dependent videographer. If there was a “Must see” game in New York City, you better believe Kim was there. If you were unfortunate enough to miss it, you could find it on her page. Kim was able to learn from the app experience, and built valuable relationships with coaches, directors and most importantly the kids, many of whom consider her family. As time progressed though, Kimberly was ready to take the next step and create something that she could truly call her own.

Kim on the scene

     While many videographers can be located throughout basketball gyms in the city, Kim stresses that to be great, each should have their own style and character. “Don’t try to be like anyone else,” She says. “I personally don’t watch anybody else’s videos. I like to stay in my own lane and came up with my own sense of identity.” Kim hopes that this identity will soon help her be mentioned among the best videographers throughout the city.

“I plan to get every single kid I can a scholarship regardless of division”

     Being a female in the industry does have its difficulties though. “One of the most challenging things is being one of the only female Sports Videographers in NYC and having to deal with the typical women in sports stigma,” Kim says. “I need to work twice as hard.” And so she has. Kim’s work ethic has already helped her create separation from her peers, as she simply has the willingness to show up at more events and cover more kids. “I plan to get every single kid I can a scholarship regardless of division,” Kim says. “From experience, the number #1 thing a college coach asks for is film and eventually I want to have film of every kid in New York City.” Make no mistake about it, Kim Meija will continue to frequent the sidelines because it’s what she loves doing. Not for herself, or for the money, but of course…for the culture.

IG: @blameitonkim, @Fortheculturehoops