The CEO of the “Filayyyy” movement
A small gym in Wayne, New Jersey is home to the semi pro team “New Jersey Express”, a squad comprised of former college players and those who hope to keep their hoop dreams alive. Among those players is a flashy point guard , who’s dimes, tight handle and dizzying array of step-back threes make him hard to ignore. Jesse Jones who is currently averaging a cool 30 points, seven assist and seven boards for his squad was the talented PG that night, and while his skills on the court were impressive, it’s what he’s doing off the court that has made him and his brand a household name for young hoop heads. Jones is CEO of the “Filayyyy” movement, a comedy based commentary on games which has now expanded to merchandise and landed his vids on some of the biggest platforms in the country. Jones’ movement seems to expand on the daily as more and more kids get in on the fun. At the rate he’s going, its clear that this is only the beginning.
“I use my talents which is singing to commentate and sing moves on videos of different players.”
Jesse’s college basketball career started in JUCO, where after a slow freshman year, his talent began to shine through. “Sophomore year I averaged 25 points, led the conference in scoring and was first team All Conference,” He says. After a star studded juco career, he took his talents to the University of Bridgeport where he was a standout for two years. Still, he can’t help but look back at times and think what if. “Only regret I have is not graduating from JUCO and going to play Division 1 basketball,” He says. “That was my dream goal but I made a decision for me and my family and Bridgeport was the best thing.”
“It’s really all about the kids , motivating them , inspiring them to be great.”
Somewhere between showing his talents on the court, Jones began developing a social media persona that his followers couldn’t get enough of. His dance videos often got reposted thousands of times. His basketball videos too. But none received more fanfare than his singing commentary of basketball highlights. “Filayyyy Movement started from me hearing all types of people saying different versions of filet mignon like the food,” He says. “I decided to make up my own word filayyyy in 2015 , where I use my talents which is singing to commentate and sing moves on videos of different players.” Jones actually boast an impressive singing voice, which has been imitated by everyone from Kyrie Irving, to Kyle Lowry and Draymond Green.
“Only regret I have is not graduating from JUCO and going to play Division 1 basketball”
Nowadays, his movement has given him a good amount of clout of social media as his Filayyyy Instagram page contains over sixty eight thousand followers. He’ll be the first one to tell you though, that the movement is not all about him. “The fame and growth from the movement has been crazy,” He says. “It’s really all about the kids , motivating them , inspiring them to be great and have confidence in anything they do.” He still has his own personal hoop dreams too, as he waits and trains for his opportunity to show his ability as a pro. For now though, expect to see him all over your social media, dominating in pro ams and providing some good laughs as well. “My plans and goals for the future is 1, to become a pro basketball player overseas ,” He says. “2, to push my brand to the top , and build on it as much as I can.” Jones is well on his way to achieving both.